Kohl’s and Adidas announced a new collaboration with actress Zoe Saldana to launch the Adidas x Zoe Saldana collection of active apparel, footwear, and accessories for women.
Available in nearly 500 Kohl’s stores and online at Kohls.com, the collection of active apparel, footwear and accessories for women. Adidas has entered into a two-year partnership with Saldana, best known for roles in the “Guardians of the Galaxy,” “Avengers” and “Avatar” movies.
“I’m thrilled to partner with Kohl’s and Adidas on this exciting new collaboration,” said Saldana. “As a mother, American Latinx woman and activist for others, I have a passion for empowering others and giving a voice to those who feel unheard and in curating this collection, it was important to me that we met the needs of everyday modern women. I know women will find confidence and strength in these stylish and functional pieces.”
“We are excited to partner with Adidas — one of the world’s most beloved and innovative active brands — in a new way to bring the Adidas x Zoe Saldana collection to Kohl’s customers nationwide,” said Doug Howe, Kohl’s chief merchandising officer. “As a destination for the active and casual lifestyle, our customers choose Kohl’s for our quality, relevant active and athleisure for the family, and this new collection expands our women’s active offerings and supports our continued efforts to grow our leadership in the active category.”
“At Adidas, the belief that through sport we have the power to change lives fuels our commitment to find partners that share this value and together, deliver the best to athletes and creators worldwide,” said Adidas Concept to Consumer Senior Director of Active, Michelle Bender. “With the help of Kohl’s, a trusted partner of ours for decades, we’re excited to welcome Zoe to the Adidas family and look forward to the positive influence her collection and message can bring to all women,” Michelle explained.
Over the past few years, Kohl’s has also partnered with Adidas to launch Adidas shop-in-shops in 175 stores across the country.
Photo courtesy Adidas
