Acai Activewear, a U.K.-based clothing brand for the women’s outdoorwear market, raised £350,000 ($450,000) in funding. The round was led by Dow Schofield Watts Angels (DSW Angels).
The company intends to use the funds to expand its product range.
Started by husband and wife team Joe and Kasia Bromley, ACAI Activewear offers skinny trousers, which have proved popular with audiences ranging from dog walkers, horse riders and outdoors enthusiasts, animal workers and other professionals. Since its launch in 2016, sales have grown rapidly and the company is on course to double turnover to over £1 million this year. The couple run the business from premises in Chester and employ two staff
Kasia Bromley, who studied fashion at Edinburgh College of Art and worked at Alexander McQueen, said in a statement: “Our customers tell us there are no other trousers like ours on the market. We aim to empower women and encourage them to spend more time outdoors by providing the gear for them to do so. The ‘trail to the street’ look means they can walk up a mountain but still look stylish in the pub afterwards.
“The funding will allow us to offer a wider range of styles and products and boost our stock levels, allowing us to keep abreast of the growing demand and fulfil orders more rapidly. Our mission is to become a global brand and make Acai the Levi’s of the women’s outdoor apparel market.”
