Academy Sports + Outdoors kicked off its 9th annual youth bike donation program. Each year, at least one store in every market where Academy Sports + Outdoors does business donates boys' and girls' bikes and helmets to select schools. Over the last decade, this donation has grown to more than 60 separate events in the Southeast. Each bike donation event includes 30 bikes and helmets (15 girls' bikes with helmets and 15 boys' bikes with helmets) for a total of over 1,800 boys' and girls' bikes and helmets.
Participating schools and organizations select recipients based on a variety of criteria including exceptionally good conduct, academic achievements, reading contests and perfect attendance. The decision to award a bike is up to the individual organizations. Academy Sports + Outdoors stores and associates actively participate in the donations by assembling and delivering the bikes to the selected organizations as well as representing Academy Sports + Outdoors on-site at the donation events.
“Academy Sports + Outdoors is an active member of the communities where we do business, and the annual bike donation gives us an opportunity to give back to our customers,” says Anita Sehgal, vice president of marketing and advertising for Academy Sports + Outdoors. “This year, we've increased the total number of bikes and helmets as we continue to encourage students to excel at school.”
In total, Academy Sports + Outdoors will donate over $165,000 in brand new boys' and girls' bikes and helmets.
Additionally, Academy Sports + Outdoors has partnered with the Houston Texans, Dallas Cowboys tight end Jason Witten, the New Orleans Saints and the University of Georgia Women's Basketball Team on bike donations. Academy Sports + Outdoors supports these organizations by providing groups the option to purchase the bikes and helmets at a discounted rate as well as assisting in the assembly of the bikes.
