Academy Sports and Outdoors, Inc. appointed Chad Fox to the newly created role of EVP and chief customer officer, overseeing omnichannel, marketing, customer insights, and customer care.
Fox joined Academy in January, reporting to company CEO Steve Lawrence.
Fox brings nearly 25 years of retail, agency and consumer packaged goods marketing experience to the position. Previously, he was the SVP and chief marketing officer at Dollar General, where he led brand strategy, marketing, media, and digital teams and was responsible for strengthening “the voice of the customer, generating increased traffic, improving customer engagement, and leading the in-house retail media network.”
Before Dollar General, Fox was VP of retail marketing with Walmart, where he guided marketing and media activities across all merchandising categories, seasonal events and digital products and services. He also held leadership roles at Tyson Foods and The Richards Group.
“Chad brings a wealth of retail brand strategy, marketing, media, data analytics, and digital experience that Academy will leverage to execute our long-term growth initiatives to attract and engage customers through communications, content and experiences and build a more powerful omnichannel business, while continuing to build Academy’s brand awareness as we grow in existing and new markets,” said Lawrence.
Images courtesy Academy Sports, Chad Fox/LinkedIn
