Collective Licensing International, LLC (CLI) announced an exclusive four-year apparel licensing agreement with New York-based, JVS Enterprises. The Above the Rim apparel collection will debut for Spring 2011 in both the United States and Canada.
 
The ATR apparel collection will include an innovative mix of core performance and versatile street looks and will be available in sports specialty, sporting goods and mall-based retailers. Comprised of performance shorts, pants, and tops, the collection will be available in a variety of lightweight, breathable materials. For transition and casual wear, ATR will offer a range of off the court, lifestyle pieces including graphic t-shirts and hoodies that capture the brand's unique messaging and point of view.
 
“We are excited and honored to partner with CLI on the re-launch of Above the Rim,” said Paul Dinkin, VP and General Manager of JVS's new ATR division. “We believe ATR is well poised to capture the attention of the ever-evolving younger generation of up-and-coming ball players through its unique positioning and brand message.”
 
ATR (www.abovetherim.com ) re-launched in October 2010 and will include performance and lifestyle footwear and apparel. By Spring 2011, the brand will be releasing complete apparel and footwear collections. 

“We are looking forward to a long term, collaborative relationship with JVS Enterprises,” said Bruce Pettet CEO of Collective Licensing. “With their expertise, we will introduce authentic, performance product that will elevate the brand with the core basketball consumer.”

Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc., was formed in January 2004 and is the owner and/or license operator of Airwalk, Above The Rim, Vision Street Wear, Clinch Gear, STRIKEFORCE, Sims, Lamar and LTD, World Snowboarding Championships and Hind.