Authentic Brands Group (ABG) announced that Matthew Goldstein had joined the company as senior vice president, entertainment and special projects.
In the newly established role, Goldstein is responsible for the development and expansion of two new divisions within ABG— Authentic Live, the company’s vertical for branded experiences, hospitality and ticketing, and Authentic Productions, an event and content production arm servicing ABG brands and global partners.
He is also responsible for the development of strategic partnerships for the company’s Entertainment division focused on endorsements, media, content, and sports betting.
Goldstein will be located at ABG’s global headquarters in New York.
“Matthew is a seasoned industry leader who brings a wealth of knowledge and strategic mindset to ABG,” said Marc Rosen, president, entertainment, ABG. “His proven track record in creating high-profile, brand-building partnerships with some of the industry’s biggest artists is a valuable attribute that we believe will help drive new growth for ABG’s entertainment brands and business verticals.”
Goldstein is a 20 year veteran of branding, sales, marketing, business development, and leadership. He was a driving force behind the success of The Madison Square Garden Company’s marketing partnerships team, leading its MSG portfolio, including professional sports teams, music venues, hospitality companies, and arenas.
“I have been admiring ABG’s innovative approach to brand-building and watching the company’s success for many years,” said Goldstein. “I’m thrilled to join this world-class team and looking forward to helping to maximize ABG’s efforts in reimagining valuable global brands through immersive, fan-focused experiences.”
ABG owns more than 30 lifestyle brands including Sports Illustrated, Marilyn Monroe, Elvis Presley, Muhammed Ali, Shaquille O’Neal, Brooks Brothers, Aéropostale, and Forever 21. In the active lifestyle space brands include Eddie Bauer, Izod, Greg Norman, Spyder, Tretorn, Tapout, Prince, Volcom, Airwalk, and Vision Street Wear. It has agreed to acquire Reebok.
