ABC Fitness has appointed Maggie Lower as chief marketing officer, effective immediately. She joins the company with over 20 years of experience in marketing.
ABC reported that Lower was formerly the chief marketing officer at Hootsuite, Cision, and TrueBlue. In addition to her proven corporate expertise, Lower also serves on several boards, including as Board chair for SafePlace International, UK-based Clu and SimonData. Until recently, she served on the Grindr Board when the company took it public in November 2022.
“I am thrilled to join such a mission-driven organization that continues to be recognized for its culture, product innovation and commitment to the fitness and wellness industry,” said Lower. “Ensuring fitness businesses continue to help people around the world live their best lives remains ABC Fitness’ singular focus, and I look forward to bringing this powerful mission to life in new ways.”
Lower joins ABC Fitness’ executive leadership team, reporting to CEO Bill Davis. She leads a staff of over 40 marketers dedicated to “growth and brand-building across ABC Fitness’ platforms.” ABC said Lower’s portfolio includes “demand generation, events, partnerships, brand, communications, and more.”
“Maggie is an accomplished marketing leader with a tremendous background in scaling global technology brands in market,” said Bill Davis, CEO of ABC Fitness. “I could not be more excited to welcome her to the ABC Fitness executive team as our next chief marketing officer and am excited to see how she will help shape our growing marketing capabilities. I also want to extend a heartfelt thank you to Cristine, who formerly served in the role, for her tremendous efforts and contributions over the last five years.”
Images courtesy ABC Fitness
