Aaron Gordon of the NBA’s Orlando Magic has signed a partnership agreement with Chinese sports brand 361 Degrees.
Gordon will serve as the new face of the company’s basketball division. The multiyear partnership will include an Aaron Gordon signature shoe and apparel line as well as provide support for Gordon’s charitable initiatives and Foundational work.
Through this partnership, 361 hopes to further promote their “One Degree Beyond” mentality and encourage the youth to engage in sporting activities and devote themselves to the game of basketball.
The partnership will also focus on bringing Gordon to China to help further promote and develop the sport of basketball and provide kids with the opportunity to learn to appreciate and love the game.
General manager of 361 brand business center, Zheng Yexin, said, “We are excited to have Aaron Gordon join our 361 family. Not only is he a great player in the NBA with rare explosive power, strong running and jumping ability and excellent physical coordination but equally important, we love the fit between our brand and what he stands for as a person. This partnership will allow us continue to strengthen our professional basketball performance products while at the same time help further embrace and grow our youth following. We firmly believe this partnership will further underline that 361 basketball is becoming the engine of the brand .”
“I am excited to be a part of the 361 family and support them in their ambitions to continuously improve their products and to grow their brand in China and abroad. This partnership gives me an opportunity to support 361 in their ambition to give back to the community, grow the sport in China while at the same time allowing me to leave my own mark on the basketball community in the United States, China and globally,” said Gordon. “Lastly, I have the opportunity to help build a brand, and have complete input on designing shoes and apparel. I have always had design aspirations, so this is very exciting to me.
Photo courtesy 361º
Shown left to right Zheng Yexin, General Manager of 361º Brand Business Center and NBA Orlando Magic Star Aaron Gordon