Norwegian-based Sweet Protection, a designer of whitewater, snowsports and mountain bike helmets and apparel, added three new sales teams to its roster. DP and Associates, Tokul Creek Marketing and independent rep Alex Stratmann will represent Sweet Protection in the Rocky Mountains, Northwest and Southeast regions of the U.S., respectively.
“We are investing and continuing to grow our North American presence and partnering with experienced representatives in these key territories will allow us to bring top notch support to our retailers while growing our reach,” said Christian Erga, head of marketing for Sweet. “These new team members bring established track records of success and strong knowledge of the outdoor industry within their regions.”
Headquartered in Denver and run by Derek Pappas, DP and Associates will represent Sweet Protection in Colorado, Utah, Wyoming and New Mexico. Sweet will join Line Skis, Full Tilt Boots, Orage and Outdoor Tech on the DP roster.
“I am so stoked to be working with a brand that leads in innovation, safety and style in the helmet market. I’m even more stoked to be working with such incredible to team here in the US but also aboard,” said Pappas. “I look forward to raising the awareness of the brand and working with specialty retailers here in the Rockies.”
Based in Seattle, Tokul Creek Marketing will oversee sales in the states of Washington, Oregon, Alaska, Idaho and Montana. Founded by agency principal Paul Dukich in 1997, Tokul Creek represents outdoor and lifestyle brands. Team members are based in Washington and Montana.
Alex Stratmann, based in Roanoke, VA, will service dealers in the southeastern states of West Virginia, Virginia, North Carolina South Carolina, Tennessee, Georgia, Florida, Alabama and Kentucky. Stratmann has worked with outdoor brands like Nordica, Adidas Outdoor and Mountainsmith.
Photo courtesy Sweet Protection
