Footwear brand share reports covering 19 types of athletic and sports footwear are now available and may be ordered from the National Sporting Goods Association (NSGA) at special pre-publication discounts, which will be available through February.
The reports, covering consumer purchases of athletic and sports from October 2003 through September 2004, show brand share by type of outlet in which sold, retail price range, major geographic regions, household income, age and gender of major user. Reports include graphs showing year-to-year changes. The brand share data is based on a representative sample panel of 40,000 U.S. households. This panel is maintained by NFO, one of the most respected research companies in this field.
Types of outlets covered in the footwear reports include: sporting goods stores, specialty athletic footwear stores, specialty sport shops, pro shops, discount stores, department stores, family shoe stores, factory outlet stores, mail order and other outlets. Brand data is reported specifically for Kmart, Target and Wal-Mart in the discount store category and Sears in the department store category. The reports also profile “On-line/Internet” purchases.
To receive an order form that lists the brand share reports available and their cost as well as a sample page, e-mail us at info@nsga.org, requesting “Footwear Pre-Publication Offer.” Reports are approximately 30 pages in length.
Founded in 1929, NSGAs mission is to help all members profit in a competitive marketplace. The Association organizes and hosts the annual NSGA Management Conference & Team Dealer Summit, the sporting goods industrys premier educational and networking event (Next: May 22-25, 2005, at the JW Marriott Starr Pass Resort & Spa, Tucson, Ariz.).
