Vasque, the outdoor footwear brand, will celebrate and honor the state of Utah as the biannual Outdoor Retailer trade show prepares to move on from the Beehive State in 2018.
Vasque will partner with the Outdoor Foundation to acknowledge Utah’s important contributions to the outdoor industry at this year’s show. Outdoor Retailer attendees are encouraged to show their appreciation by writing down their favorite outdoor experience in the state and share it on a map for all to see. This map of memories will pay homage to Utah’s public lands and the opportunities for adventure it provides.
Because Vasque is committed to empowering and equipping young people to get outside and create formative adventures, each story shared through the Thank You Utah campaign will provide the resources to get Utah youth into the Utah wilderness through Parks 4 Kids.
“With Outdoor Retailer’s location shifting, Vasque will continue to support Utah’s youth getting outdoors,” said Joe Peters, head of global marketing at Vasque. “Through a partnership with Parks 4 Kids in combination with our in-kind donation, we believe that while this trade show is moving away from Utah, our campaign will leave the state better than we found it by ensuring that discovery of the incredible places in Utah is possible for years to come.”
Photo courtesy Vasque
