Reebok and Lifetime Products Inc. have signed a partnership to develop a collection of new RBK basketball systems, including in-ground and residential portable equipment, backboards and rims. This partnership will further strengthen Reebok’s global presence in the sport of basketball by bringing the highest quality basketball equipment to basketball courts and driveways throughout the world.
In addition, in early 2005 Reebok will be producing its own line of competitive balls. The collection will include RBK basketballs, footballs, soccer balls and volleyballs. The inflatable balls will be available at major sporting goods retailers.
“Teaming up with Reebok is a natural fit for Lifetime,” said Aaron Hill, marketing director for Lifetime Products Inc. “We now have the leading basketball equipment manufacturer partnering with one of the world’s premiere basketball brands. We are excited to develop a full line of basketball equipment for Reebok’s established basketball consumers throughout the world.”
“Partnering with Lifetime represents a unique opportunity for both of our companies to collaborate and provide basketball players at all levels with high quality, innovative basketball systems,” said John Frascotti, Reebok’s senior vice president of licensing and new business. “Beginning in early 2005, Reebok also will be offering a full line of RBK and Reebok basketballs, footballs, soccer balls and volleyballs. These balls will be available at major sporting goods retailers and will feature Reebok’s Cover to Core(TM) technology.”
