Zhejiang Orient Befit Socks Corporation (Orient Befit), stated at a global launch event for its new Coolmax Performance Socks that it has entered into a licensing agreement with Invista, the owner of the Coolmax brand.
The exclusive license allows Orient Befit to use Invista’s trademark for manufacturing, marketing, advertising, promotion, sale and distribution of licensed products through online global channels, and through offline channels in China. The license agreement begins July 1, 2017 and lasts for seven years.
Famous athletes and the media joined representatives from Orient Befit, Invista and Amazon China at the Coolmax Performance Socks launch that took place at the Kerry Centre in the Shangri-La Hotel, Hangzhou, China.
“Coolmax Performance Socks combine the outstanding moisture management and performance benefits of Coolmax fiber with the world-class manufacturing technology of Orient Befit, to create quality sport socks designed to optimize athletic performance,” said Zhang Weijun, chairman of Orient Befit. “We are thrilled to celebrate the launch of Coolmax Performance Socks and look forward to developing exciting new products!”
Coolmax Performance Socks are available online at Tmall.com, JD.com, Kaola.com and on Amazon.com in the U.S.
