Oregon-based energy bar company Picky Bars formed a multi-year partnership with the United Kingdom’s Paula Radcliffe. The six-time world champion and world record holder will act as an ambassador to help bring awareness and expand opportunities for the brand across the pond.
Said Radcliffe, “I love Picky Bars and am so excited about them coming to the U.K. The excellent taste and delicious flavors make fueling your body for the workout and day ahead feel like a treat at the same time. Honestly, they are a great natural food option that also tastes amazing!”
“Paula was my first sports hero, and what drew me to her then hasn’t changed. She’s smart, tenacious, generous, and real,” said co-founder Lauren Fleshman. “Six years ago she went out of her way to encourage me, not just in my racing but in business, offering to help bring Picky Bars to Europe one day. Athletes supporting one another to take risks, to be leaders, to bring value, that’s what the sports world needs more of.”
Radcliffe and Fleshman will be at the London Marathon Expo in the Alton Sports booth on Saturday, April 22 to kick off the partnership.
Picky Bars is distributed in the U.K. by Fit Brands, a specialty sports sales and marketing group servicing the run, bike and triathlon markets. Retailers include Alton Sports, Wiggle, Runner’s World, Moti and other specialty shops.
Photos courtesy Picky Bars
