Golite has been stepping up their efforts in the bicycle industry, and has inked three new licensing deals for sublimated jerseys for the 2005 product season. The company launched their first cycling apparel line at Interbike 2003, and quickly realized the role of licensing in the success of bicycle apparel.
This year Golite will be producing apparel with logos and graphics from Allero Coffee an eco-friendly coffee roaster associated with Whole Foods Markets; Left Hand & Tabernash Brewing company a Longmont, CO based duo of brewing companies; and the Primal Quest multi-sport adventure race.
