K2 Inc. announced the appointment of Mark Martin as Division President of Marmot, a leading provider of premium technical outdoor apparel and equipment. Mr. Martin succeeds Steve Crisafulli, who will assume a new role for K2 Inc. to lead the development of the technical apparel platform. Mr. Martin, who has been with Marmot for nine years and served since 1998 as Chief Operating Officer, has 18 years of industry sales, marketing and operations experience.
Wayne Merck, President and Chief Operating Officer of K2 Inc., said, “Steve built a team at Marmot that is unparalleled in the outdoor products industry. We are delighted that he will lead the effort to leverage the Marmot platform with K2 Inc.'s Winter Products brands. In addition, Mark's strong knowledge of Marmot and the industry make us extremely confident in his ability to lead this division and achieve significant growth. Mark's leadership and vision, combined with the rest of Marmot's experienced management team, translate into an exciting future for this business.”
