Swedish outdoor brand Fjällräven appointed sales agencies to support its outdoor specialty account base. The company named Brandywine River Reps (BR Reps) and The Praelia Group to lead strategic growth in the Mid-Atlantic and Southeast regions. Both sales agencies will report directly to Seth Quackenbush, specialty account sales manager at Fjällräven North America.
“As we increase our brand presence in North America, we are identifying sales agencies that fit our outdoor lifestyle with a reputation for delivering a premium service experience,” said Quackenbush. “We are excited to welcome BR Reps and The Praelia Group to the Fjällräven family and are confident we will continue to provide the highest caliber of customer service to our partners in their regions.”
BR Reps is led by Founder and Principal Andy Molter. BR Reps is headquartered in Greenville, DE and will service Fjällräven and Hanwag accounts in New York, New Jersey, Pennsylvania, Delaware and Maryland.
The Praelia Group joins as Fjällräven and Hanwag’s sales agency in the Southeast territory. Headed by founder Buck Rowlee, the group has over 15 years of experience representing top brands, including: Burton, Oakley, Electric and Mizu. Based in Wilmington, NC, the team will service accounts in Washington D.C., Virginia, North Carolina, South Carolina, Tennessee, Georgia and Florida.
Photo courtesy Fjällräven
