Kohl’s will begin airing this week three 30-second TV broadcast spots to support its launch of the Under Armour brand in its stores, according to Advertising Age.
Kohl’s has described Under Armour’s introduction as its largest branch launch in terms of product in its history. The range will include women’s apparel, children’s apparel and footwear as well as men’s. A strong social media presence will also be featured around the launch.
“The visual spots show intimate, real-life moments of an athletic start, but are representative of a major athletic achievement, recognizing that stepping up to the challenge, no matter the challenge, is a big deal,” Michelle Gass, chief merchandising and customer officer at Kohl’s, told Advertising Age.
She noted that in the last 12 months, Kohl’s has seen some 500,000 searches on its website for Under Armour.
One of the executions can be viewed at Advertising Age.
Photo courtesy Kohl’s
