Shred and Protect Our Winters (POW) formed a partnership to fight climate change and inspire companies in the snowsports industry to reduce waste and reassess their manufacturing processes.
“Shred shares our values and is guided by a deep love for the mountains,” commented POW Executive Director Chris Steinkamp. “Not only is the company a leader in innovation within our industry, it’s also committed to protecting the natural playgrounds where its products are enjoyed.”
At the SnowSports Industries America trade show last month, Shred debuted the Simplify Natural, a goggle that uses reclaimed, recycled and organic materials. Thanks to partnerships with Connora Technologies, The Capita Mothership and POW, the goggle’s rig, adjusters and pins are made with epoxy that is reclaimed and recycled from The Capita Mothership snowboard production facility.
As part of its partnership with POW, Shred will donate 2 percent of its Simplify Natural sales to the organization to assist with education, activism and advocacy efforts rooted in addressing climate change.
“Our passion and our industry are heavily affected by climate change,” said Ted Ligety, Shred co-founder, chairman and POW Riders Alliance athlete. “We want to use Shred and the reach of our athletes as a means to address crucial issues and affect change. This commitment served as the catalyst for creating the Simplify Natural and, more importantly, fueling innovation that we hope can inspire others to reduce their impact on the environment.”
Shred Co-founder and CEO Carlo Salmini explained, “By fueling progression, collaborating with other companies across our industry, and leading by action and example, we can inspire others and show them what’s possible.”
Photo courtesy Shred
