Gear for Sports has inked a deal to become the exclusive distributing, marketing and sales partner for Sun ice Golf products in the U.S.
“This is a perfect match – Sun ices technical outerwear line, created exclusively for golf, is a phenomenal quality product with a fashion twist,” said Chris Young, vice president new business development, GEAR for Sports. “Im confident that this brand is going to explode and our customers are going to love it.”
“We have been working to strengthen Sun ice in the U.S. market and we have great faith in the GEAR for Sports team,” noted Mark Fletcher, President of Fletcher Leisure Group and owners of the Sun ice brand. “This partnership will enable us to build our market share, presence and brand in the U.S. GEAR has a successful track record in the golf industry and I know they can help Sun ice become the number one golf outerwear brand in the U.S., a position that Sun ice currently enjoys in Canada.”
GEAR for Sports will begin shipping the Spring 2005 Collection during the first week of November.
“We believe that the technical outerwear category is a thriving business and were delighted to partner with the leader in this category,” stated Jeff Knapp, vice president golf division, Gear for Sports. “The acquisition of Sun ice allows us to enhance our offerings to the golf community. The technical outerwear category is so important because equipment is so important to the golfers. Sun ice allows golfers to play through the elements while staying dry and comfortable.”
