Giordana Cycling Apparel signed Orica-BikeExchange to a multi-year agreement to wear Giordana technical apparel.
The team will use Giordana clothing for all racing and training activities beginning in January 2017. Giordana will also supply their women’s team.
Orica-BikeExchange is the second UCI WorldTour Team to select Giordana clothing for the coming season. A former supplier to Le Tour De France, Giordana is one of a small number of brands still made in Italy. It is also part of an even smaller group of cycling clothing manufacturers that actually develop and make their products in their own factory.
Giorgio Andretta, founder of Giordana, said, “We are thrilled to be aligned with Orica-BikeExchange. To partner with such a great WorldTour team is fantastic. We have developed an entirely new line of garments to help the athletes perform at their best.”
Photo courtesy Giordana
