Kids Foot Locker and NBA star Kyrie Irving kicked off the holiday season with a commercial titled, “Not So Different.”
The 30-second spot showcases Nike gear, including Irving’s Signature Nike shoe, and can be seen here.
In the spot, Irving runs into a young fan carrying Kids Foot Locker bags while shopping for holiday gifts. It then simultaneously follows both shoppers as they go through the same experiences while spending the day at the mall.
“Kids Foot Locker strives to always provide the best gear and experiences for kids,” said Stacy Cunningham, vice president of marketing. “This holiday season is no exception and we are especially proud to continue our partnership with Kyrie for this spot that will leave kids imagining themselves as their favorite athlete.”
“I’ve always been appreciative of the partnership with Foot Locker,” Irving said. “I had an amazing time working on the ‘Week of Greatness’ campaign for Kids Foot Locker this year and couldn’t pass up collaborating with them on their holiday spot. This spot hit home for me because it wasn’t too long ago that I was that kid!”
The spot was created by BBDO.
