Gregory appointed Adrian Davison as its new brand director for Europe.
The 49 year old from the United Kingdom most recently worked at Berghaus as global equipment & footwear product manager and has served at Puma, Fila Sport, Fox Head with many years of experience in product management, marketing and sales.
Davison will perform his role from the company’s headquarters in Belgium. Davison reports to Jonathan Dory, GM of Gregory Europe at Samsonite.
“Adrian is the perfect choice. He’s highly qualified, full of enthusiasm and – very important for Gregory – a real outdoor enthusiast,” said Dory.
Davison will be initially supported by Andrea Meerholz. After seeing off serious illness, the former Brand Director of Europe has decided to step down from her previous position. “This was a very difficult decision to take, as I feel very committed to the brand,” Meerholz added. In future, Meerholz will work as key account manager for all Samsonite brands in Switzerland.
Also joining the team is Kristof Verleyen, who’s moving from parent company Samsonite to work fully for Gregory.
Photo courtesy Gregory
