The United States Golf Association (USGA) has re-launched its website, expanding its product lines while making it easier for fans to find and purchase merchandise.
The new USGAshop.com has been launched in collaboration with Fanatics and features a new 24/7 customer support model and improved flat rate shipping costs. It will serve as the apparel, headwear and gift headquarters for all 13 annual championships conducted by the USGA. Merchandise and accessories for the 2017 U.S. Open Championship, scheduled for June 15-18 at Erin Hills in Erin, WI, have been released as well, featuring the Erin Hills logo.
“The re-launch of USGAshop.com combines merchandise collections across all USGA championships with a world-class customer shopping experience,” said Sarah Hirshland, USGA senior managing director of business affairs. “Our suite of sites provides golfers with expanded options and designs to match their passions and personal memories.”
Fans shopping the new and improved site will benefit from seamless desktop and mobile-optimized navigation, faster delivery options and a more streamlined end-to-end shopping experience. Enhanced search technology will allow shoppers to more easily find items they want, with a significantly expanded inventory. Select USGA products will also be available through Fanatics’ worldwide fan portal.
The USGA has also launched USGAcardshop.com through its new relationship with greeting card and stationery specialist Viabella. More than 35 holiday card designs popular with USGA members and golf enthusiasts have been released, with standard message options and the ability to create personalized cards that include photos and messages.
“The USGA’s golf-themed holiday cards are a long-standing tradition that allow golfers to share their passion for the game with friends and family while supporting the great work of the USGA,” said Hirshland. “Our new designs and personalization options bring a modern look and feel to a custom passed down through generations.”
The USGA has also revamped USGApublications.com, the portal for ordering The Rules of Golf, Decisions on the Rules of Golf and other educational materials. In line with the Association’s commitment to sustainability, many of the USGA publications incorporate soy inks and are printed using solar- and wind-generated power sources through its relationship with Allied Printing Inc.
New to the website is the capability for individual consumers as well as golf associations, golf facilities and schools and universities to place orders online. Shoppers can also continue to purchase photographs from a golf photography collection. Visitors to the USGA Photo Store can shop from more than 500,000 images, including original black-and-white prints from the beginning of golf and photography in the United States, as well as a collection of contemporary images.
