The International Licensing Industry Merchandisers’ Association (LIMA) added Maura Regan to the trade group this month as executive vice president.
Regan comes to LIMA following a 17-year career with Sesame Workshop, the non-profit organization responsible for Sesame Street. As SVP and GM of International Media Business, she oversaw the Workshop’s international distribution and licensing business. Under her leadership, Sesame Workshop opened its first office in China. Prior to that Regan was SVP and GM of Global Consumer Products and, before going to Sesame Workshop, held executive positions with Scholastic Entertainment and MTV Networks. She’s also a past chairman of LIMA’s board of directors, serving from 2012-2014.
“Maura is an extremely well-respected member of the global licensing community and we are delighted to add someone of her high caliber to our staff,” said Charles Riotto, LIMA president. “She brings a wealth of industry acumen and business savvy that will be invaluable to LIMA’s efforts to grow our organization around the world.”
