Life-Link Backcountry Travel has appointed Bert Hopp, President of Hopp Outdoors LLC, as the new sales representative for Michigan, Indiana, Ohio and Kentucky.
Bert has extensive experience in Outdoor Industry Sales, as well as Life-Link Bert represents: Boreal, Camp, Deuter, Kavu, Kahtoola, Moonstone, Mountain Surf, Gaia, Superfeet, and Neosport. “I am excited to be a part of the Life-Link sales force, and especially for the opportunity to sell Life-Link Trekking Poles in competition with Leki.”says Bert Hopp.
“We are really happy to have Bert join our sales team and feel he will be an important asset. Bert will focus his efforts immediately on Life-Link's full line of Trekking Poles and accessories, exposing our state of the art trekking poles to a new region for us. His ties to Adventure Racing teams and retail shops will also give our ultra-light carbon fiber poles a new place to shine. Although not a hotspot of backcountry skiing and avalanche activity, the Midwest Alpine Ski Shops will now have access to sell Life-Link gear to their customers before their destination ski travels.” Says Tim Kelley, National Sales Manager for Life-Link International.
