Dale of Norway continued to grow their Ambassador Program with a new ambassador and an enhanced program.
The focus of the Dale Ambassador Program is at a grassroots level: show real and relatable people in Dale product, and feature organic and interesting stories to promote the brand and products in a modern way. Content created by the ambassadors will be featured on Dale’s social media accounts to expand brand and product visibility while engaging Dale of Norway consumers.
“We are excited about this marketing initiative, because it’s an opportunity for Dale of Norway’s brand story to be shared in a new way,” commented Kerrie Lohr, marketing and media coordinator for Dale of Norway North America. “We want Dale of Norway to be introduced in a fresh, fun way that engages a multigenerational audience.”
Dale of Norway’s newly appointed Ambassador is Gretchen Powers, a freelance photographer, filmmaker and blogger. Her lifestyle fits the Dale brand, from her alpine, coastal, and city exploration to authentic and original photos inspired by her experiences.
Lohr went on, “We are interested in growing our Ambassador Program and welcome interested individuals to contact us. We are looking for individuals who are socially connected and would be enthusiastic about supporting our brand.”
Dale of Norway Ambassadors, in return for promoting the Dale brand, receive product, recognition and support. Individuals interested in becoming a Dale of Norway Ambassador should contact Kerrie Lohr at kerrie.lohr@daleofnorway.com.
For over 130 years, Dale of Norway has been developing, producing and distributing Norwegian sweaters. Founded in 1879 in the village of Dale, Norway, the brand’s factory is fully operated by HydroPower. Dale of Norway is available in over 600 retail locations in North America.
