Nike appointed Ulrike Köhler as its new general manager for Germany, Austria and Switzerland.
She most recently was Nike’s VP and GM Northern Europe. In November 2016 she will replace Daniel Eppler, who has been in the position since 2012.
In taking on her new leadership role, Köhler will also assume Eppler’s post as the vice president of the DACH (Germany, Austria and Switzerland) region. She studied biology and sport science and has worked for Nike, occupying various positions, since 1997.
