Adidas Golf and Dustin Johnson inked a new multi-year apparel and footwear deal.
Blizzard Sport USA and Tecnica, which operate as a single business unit under the Tecnica Group SPA umbrella, appointed Joe Sipe, formerly western promotions manager, to ambassador programs manager.
Dick’s Sporting Goods extended its support of Team USA and its athletes as the Official Sporting Goods Retail Sponsor through the 2018 Olympic and Paralympic Winter Games in PyeongChang, South Korea.
Efinger Sporting Goods is closing its doors after more than 125 years in business in Bound Brook, NJ.
Fabletics Co-founder Kate Hudson was enlisted by The Council of Fashion Designers of America for Fashion Targets Breast Cancer to serve as its ambassador for October.
Garmin Ltd. completed the acquisition of Iiyonet Inc., a key distributor of Garmin’s consumer products in Japan. The company is now a subsidiary of Garmin Japan Ltd.
Iconix Brand Group Inc. added two independent members to its board of directors, Sanjay Khosla and Kristen O’Hara.
Johnson Outdoors Inc. appointed former CEO of Shopatron to its board of directors and bid adieu to W. Lee McCollum, who is retiring after a decade of service.
Fam Brands’ Marika and Balance Collection will expand into additional categories via a new licensing arrangement with legwear and hosiery company GCE International Inc.
The NFL partnered with Teespring to launch #MyTeamMyCity, a limited-edition collection of officially licensed apparel designed by more than 30 major musical artists including Dierks Bentley, Eminem, Fall Out Boy and Fergie.
The NHL named Heidi Browning, formerly at Pandora, as EVP and CMO of the League.
Northside teamed with Shanghai-based Fortune Star International to distribute its brands throughout mainland China.
OrthoLite signed pitcher Mariano Rivera, five-time World Series champion formerly of the New York Yankees, in a year-long partnership.
Puma added Abel Tesfaye, better known as recording artist The Weeknd, as its new global brand ambassador and creative collaborator.
Puma launched a new women’s campaign, Do You, enlisting international model Cara Delevingne as spokesperson.
Safilo Group, which owns the Smith sunglasses and helmet brand, acquired the remaining 24.4 percent of Italian lens manufacturer Lenti Srl that it did not already own.
SFIA officials, along with 15 PHIT Coalition organizations and companies, met last week with Congress to promote the Personal Health Investment Today Act.
The TIA appointed Jack Groppel as health & wellness advisor for the tennis organization.
Under Armour reached an agreement to become the official outfitter of the University of Alabama at Birmingham, effective July 1, 2016.
Vista Outdoor Inc. donated $10,000 to Hand in Hand Outdoors to assist with the organization’s construction of an out-camp dedicated to the memory of fallen service members from Utah and Wyoming.
Zappos.com will initiate its first loyalty program, Zappos Rewards, a four-tier benefits program.
Photo courtesy Puma
