Regan Betts
Ibex Outdoor Clothing added Regan Betts to its marketing team as director of brand.
Betts joins Ibex with extensive marketing experience specific to the outdoor industry. She spent a decade with Smartwool implementing social media strategy, as well as creating and managing content. After her time at Smartwool she served as social media manager with the Altisource global marketing team and worked as the senior content writer for Hubzu.
“Betts’ range of experiences allows her to bring a strong brand-driven perspective to Ibex,” officials said. “Her focus will be on differentiating Ibex in the marketplace through an integrated approach of brand story promotion.”
“Regan’s extensive experience is a tremendous asset to Ibex’s marketing team and continuing our growth as a company,” said Ted Manning, CEO of Ibex.
“I’m thrilled to have the opportunity to tell Ibex’s unique story,” said Betts. “The history of this core brand is illustrated in the high quality of products the company creates each season.”
Betts resides in the Upper Valley of New Hampshire and Vermont where she enjoys hiking with her husband and dog (Bergen), running, SUPing and snow skiing.
Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round merino wool outdoor clothing and cycling apparel.
