Adidas has teamed with legendary German automobile Porsche, in its majority-owned subsidiary Porsche Design Group, to create a range of outdoor training products for the active lifestyle consumer.
The collection is for fall/winter 2016 and blends technical fabrics (climaheat) and detailing with a practical aesthetic that fits in both athleisure and street style.
“Knowing our consumer is active even during harsh winter extremes, we have created intelligent solutions that deliver superior protection, warmth and coverage while training without compromising agility or style,” said Gert Benz, vice president of style collaborations. “Reflective materials, smart details and high-tech advancements combine to deliver engineered luxury style-led sportswear.”
Porsche Design Sport by Adidas also continues to engineer functional footwear this season. The product uses Adidas’ Boost technology and is made to be a water- and wind-proof item.
Photo courtesy Adidas
