Oofos, a pioneer in the recovery footwear space, appointed Giles Cundell and Kelly Lopes Da Silva, to head up its International Sales Division. Both serve as Directors of UK based Sport Factory Ltd. Both also join Oofos from Deckers Brands.
Prior to joining Oofos, Cundell served as Brand Director of Europe Middle East and Africa for Teva at Deckers. Da Silva joins Oofos from her role as Senior Director of Marketing of Europe Middle East and Africa, for UGG Australia at Deckers.
“In this new role, Giles and Kelly will continue to focus on building the EMEA business for Oofos, as well as overseeing the existing business and expansion for Oofos in Asia Pacific and Latin America,” said Deb Gendreau-Flynn, president of Oofos. “Both will continue to work from their current location with Sport Factory in London to keep the primary emphasis on EMEA business.
Cundell and Da Silva take over for Michael Harrison who opened up the international markets for Oofos, which is now sold in 19 international countries. Harrison, who also sits on the Oofos Board of Directors, will remain as a board member.
“I want to thank Mike Harrison for the fantastic work he has done helping Oofos build the current network of great Partners and Distributors that are the strong foundation of our current International business,” said Lou Panaccione, Oofos Co-Founder.
In conjunction with this realignment, Oofos Canada will combine with OofosUSA to form OofosNorth America.
