Football equipment designer and developer Riddell began construction on a new Kollege Town Sports facility in Sun Prairie, WI. Riddell and Kollege Town senior leaders and employees were on site, as well as customers, development partners and public officials. The Sun Prairie facility will house Kollege Town’s apparel business and their Fanaktive graphics-based product line. A division of Riddell since October of 2015, Kollege Town manages Riddell’s apparel category.
Sun Prairie was selected given the ties to the local community, room for future expansion beyond the current footprint and other logistical considerations. The facility project received support from many public entities including the Wisconsin Economic Development Corporation (WEDC), City of Sun Prairie, Dane County and the Sun Prairie Area School District.
“While the Sun Prairie project officially started this year, the plan for a new, state-of-the-art facility is many years in the making and was made possible through Riddell’s investment in our business,” said Tom Handlen, president of Kollege Town Sports. “It is very rewarding to know we will be providing our longstanding team at Kollege Town with a beautiful new facility to work from each day.”
The 102,125-square-foot facility will be located on over 13 acres adjacent to a developed business park. It will be responsible for sales, operations, production and warehousing for the apparel line and will host creative support and production for Fanaktive products. Kollege Town will transition the activities of its current location in Windsor, WI to Sun Prairie beginning in the spring of 2017.
“We have successfully leveraged Kollege Town’s significant expertise in the apparel industry to expand our capabilities and product offering since the acquisition last year,” said Dan Arment, president and CEO of Riddell and BRG Sports. “The Sun Prairie facility will help us maintain this momentum and will be a welcomed addition to our operational footprint.”
