Planet Fitness is extending its reach outside the gym by signing on as the presenting sponsor for The Louisville Triple Crown of Running (LTCOR) three-race series.
The Louisville-based franchisee of Planet Fitness, led by brothers David and Rick Kueber, will offer a training program in all of their Louisville-area clubs beginning fall 2016. The Kueber brothers own and operates 25 Planet Fitness clubs in five states, including eight area clubs in Louisville and southern Indiana.
“We are excited to welcome Planet Fitness as our new title sponsor,” said Fred Teale, Rodes City Run Race Director and LTCOR spokesperson. “We think their focus on making fitness available to folks who may have never before belonged to a gym will help us continue to expand the number of participants in our three events.”
The participating Planet Fitness clubs will also help pay the entry fee for members who want to walk or run the events for the first time.
“Planet Fitness provides everyday people affordable access to great cardio and other workout equipment, in a clean and judgement free environment,” said Rick Kueber, CEO, Louisville-based Planet Fitness franchise. “We are excited to partner with the Louisville Triple Crown of Running to give our members another way to improve their health, no matter where they might be in their fitness journey.”
The Louisville Triple Crown of Running consists of three road races of increasing distances, for walkers and runners of all ages. The 2017 race dates are: Anthem 5K Fitness Classic, March 4; Rodes City Run 10K, March 18; and Papa John’s 10 Miler, April 1. All proceeds from the events are donated to the Crusade for Children.
