Skechers USA Inc. opened a flagship store within the World Trade Center’s new shopping district in New York City.
Located along the main level of the West Concourse near the WTC Transportation Hub, the store will be home to more than 350,000 daily visitors in the area and a key tourist destination, officials said.
“The new shopping district at One World Trade Center is the place to be – gorgeous, massive and spectacular, it’s one of the biggest retail openings in the United States this decade,” said Michael Greenberg, president of Skechers. “The center’s new stores read like a who’s who list of iconic global brands – and we’re thrilled to take part in this huge retail phenomenon. Consumer interest is already tremendous, the foot traffic will be massive, and we can’t wait to welcome the swarms of locals and tourists who will be walking this center every day.”
Complete with black granite-tiled floors, large-scale graphics, audio/video presentations and LED-lit shelves, fixtures and storefront displays, the modern Skechers store will showcase the brand’s lifestyle offering for men and women, a Skechers Performance section complete with shoes and apparel, and a product-filled Skechers Kids Fun Zone for children.
“We continue to grow our retail footprint on every level – in high-traffic cities, across the United States and around the world,” added Greenberg. “Whether we’re expanding our New York presence with our first-ever Skechers store in lower Manhattan, or are launching Skechers destinations in far-reaching countries around the world, our retail network is stronger than ever. By year end, we anticipate having more than 1,600 Skechers stores.”
Skechers’ retail network includes two locations in Times Square and additional New York destinations at Union Square, 5th Avenue and 34th Street; Las Vegas’ Grand Canal Shoppes at the Venetian; San Francisco’s Powell Street and hundreds of prime tourist, high-traffic destinations in London, Tokyo, Toronto, Shanghai and numerous cities across six continents.
Photo courtesy Skechers
