Fox River Mills has named Joel Anderson divisional president for Fox River brands. He was formerly Fox Rivers national sales manager. Anderson, who was hired by Fox River in 1999, will lead the Fox River team to increase Fox Rivers branded products visibility and sales.
“My goals as president are very straightforward,” Anderson notes. “I want to see Fox River continue to dominate the industry in womens specific socks, continue providing consumers with new and innovative product that fills their respective needs, and build upon our reputation for peerless customer service.”
“Joel has been a guiding force at Fox River, not only increasing sales, but helping us realign our business for significant future growth,” says Jeff Lessard, Fox River co-owner. “We are pleased that Joel will now handle branded operations in addition to leading our sales and marketing team.”
