Modell’s Sporting Goods, a family-owned and operated retailer of sporting goods and equipment, sourced Zimmerman Advertising to lead its brand planning, creative, media, digital production, data strategy and hyper-local trade area activation.
“This is an exciting time in our business. I wanted to select a partner who is proven and shares my unwavering focus for growth, results and the sheer competitiveness of sports,” said Mitchell Modell, CEO of Modell’s Sporting Goods. Modell’s currently remains on track with their plan to open at least five new locations this upcoming year.
“Working with the fourth generation of a family-owned and operated business is about finding the balance between understanding its unique DNA while helping to evolve it forward,” said Jordan Zimmerman, founder/chairman of Zimmerman.
