Off Broadway Shoe Warehouse appointed Craig Scheiderer as the company’s new marketing director.
Scheiderer will lead the development and execution of strategic marketing and creative and digital initiatives to drive overall consumer engagement, brand awareness and sales across all communication platforms.
“Craig embraces our belief that long-term success is built on exceeding the expectations of our customers with excellent service and a positive shopping experience,” said Mark Lardie, president and CEO of Off Broadway Shoe Warehouse. “We’re pleased he has joined us to apply his extensive sales and marketing experience, along with an unrelenting brand focus, to benefit Off Broadway Shoe Warehouse.”
Scheiderer brings nearly 20 years of experience to Off Broadway Shoe Warehouse, with market analysis, team leadership, brand positioning and revenue forecasting. Most recently, he served as business development consultant at SCORCH Agency, a St. Louis content marketing, interactive and brand activation agency for a national array of clientele.
“I see a tremendous opportunity to engage an ongoing dialogue with our customers and explore possibilities that extend beyond traditional marketing,” said Scheiderer. “It’s exciting to see how our customers embrace, personalize and identify with our product offering as we are constantly learning how to better serve and evolve to meet their needs and desires.”
