Easypose will expand its on-demand yoga instruction service that allows people to book certified yoga instructors to their home, office or hotel via the Easypose web-site and app, in a move that might make yoga booking a mobile affair, much like ClassPass.
The company is now offering the service to all major areas of Southern California, San Francisco Bay Area, and New York metropolitan area.
Since its debut in late 2015, Easypose set out to fill the gaps in the $27 billion yoga market. As demand grows from people looking for a more personalized and convenient yoga experience. This growth parallels the 87 percent increase in yoga practitioners in the last five years, totaling 37 million people – 15 percent of U.S. adults, according to Yoga Journal.
“We want to change how people approach yoga and fitness,” said Easypose co-founder, Venk Tatineni. “It is truly rewarding to launch Easypose, and serve the number of people who have been waiting for an easier, more efficient way to access more personalized instruction.”
Easypose was created to eliminate the “pain points of practicing yoga,” mainly commuting and overcrowded studios, or preparing for intimidating gym classes. The platform will also equally serve yoga teachers as it provides a network of clients. Without the system, most teachers are forced to charge more per-class to overcompensate for scheduling and maintenance. Easypose teachers are private contractors, so they can optimize their services, while best serving their clients.
Customers book a teacher at will based on specific fitness goals, geographical location, and personal schedule.
The company is based in Los Angeles, and is backed by notable investors including chairman and co-founder of LegalZoom, Brian Liu and Kris Gutta of Twilio.
Photo courtesy Easypose
