Who was on the move in the industry this week with new hires, promotions and sponsorships…

The WNBA named Lisa Borders (pictured above) as President, leading into the Association’s 20th season. NBA Commissioner Adam Silver made the announcement February 10.

Cabela’s Inc. promoted Scott K. Williams to President and said he would take on additional responsibility for U.S. retail operations and all operations in Canada.

Famous Footwear parent Caleres Inc. announced that Senior VP, Chief Accounting Officer and Treasurer Daniel Karpel is planning to leave the company.

Jones & Vining, a full-service footwear component company, hired Charlie Liberge as Executive VP.

Keen hired Christy Saito as VP Global Product Merchandising – Outdoor and Lifestyle, and Rob Langstaff will serve as VP International. Saito had been at Crocs and Langstaff worked for Brooks.

Kylie Jenner, the reality television personality and beauty entrepreneur, signed a seven-figure contract to become an ambassador for Puma.

Lumo Bodytech, creators of Lumo Run Smart Running Shorts, hired Mark Mastalir as VP Marketing and Partnerships. He formerly worked for Hoka One One.

MuscleTech, a U.S. sports nutrition supplement brand, signed Denver Broncos all-pro Tight End and two-time Super Bowl player Vernon Davis to represent its family of products.

Nike Inc. appointed Adam Sussman to become its first Chief Digital Officer as part of an acceleration of its digital strategy.

Niner Bikes appointed Mike Gann as President and said Founder Chris Sugai would focus on brand and product direction as well as dedicating more time to advocacy and growing of the sport.

Long time sporting goods industry veteran, Rey Corpuz, launched a new personnel recruitment and executive search firm, Rise Talent Acquisition.

The Finish Line appointed Melissa Greenwell as Executive VP and COO, effective February 28. Greenwell currently serves as the company’s Executive VP and Chief HR Officer, a position she has held since June 2013.

Women’s Tennis Association’s Kristina Mladenovic and Alizé Cornet joined the athlete roster at USANA Health Sciences.

Photo courtesy Lisa Borders