Lands' End, Inc., has named David McCreight, a nationally regarded merchandising and retailing executive at Disney Stores Worldwide, to senior vice president of core merchandising, Lands' End. McCreight will join Lands' End on Dec. 1, and will report to Mindy Meads, Lands' End office of the president, executive vice president of merchandising and design, and executive vice president and general manager of apparel for Sears, Roebuck and Co.
“David brings a wealth of merchandising and retailing experience to the Lands' End team,” Meads said. “His strategic merchandising experience, sense of style and focus on the customer will help Lands' End continue its legacy of providing high-quality classic apparel at a great value, while helping attract new customers to Lands' End.”
McCreight, 40, will lead the Lands' End women's, men's, specialty apparel and footwear divisions, in addition to the company's quality/sourcing division. Previously, he led specialty cataloger Smith & Hawken and served in leadership positions at The Limited Stores, The May Company and Saks Fifth Avenue before joining Disney Stores Worldwide in 2001. At Disney, McCreight led the strategic re-direction of the company's merchandising and its 450 stores in North America.
Simultaneously, Patti Simigran, current Lands' End senior vice president of core merchandising, is being promoted to senior vice president and general merchandise manager of women's apparel at Sears.
