Foot Locker, Inc. introduced two new commercials celebrating the brand's fourth-annual “Week of Greatness.” The 30-second spots star comedian Tracy Morgan as he makes his own return to greatness. Foot Locker's “Week of Greatness” event a week of the hottest sneaker and gear releases kicks off at Foot Locker stores worldwide on Saturday, Nov. 21.
Video – http://youtu.be/ydlkloaLWTs
“We're excited to unveil our two new commercials featuring Tracy Morgan to kick off our annual 'Week of Greatness,'” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “We enjoyed working with Tracy to usher in his own return to greatness as part of our holiday campaign. This week is all about bringing new premium sneakers, apparel and gear into the hands of our customers and we're happy to do that in such a fun way.”
“I had a great time working with Foot Locker and was grateful to work with my wife and daughter in one of the spots,” said Morgan. “It means a lot to me to be able to team up with Foot Locker on their 'Week of Greatness.' I'm happy to do this for my fans and hope to make them laugh during one of the biggest weeks of the year!”
In “Imitators,” Morgan reflects on coming back strong to ensure imitators won't try to take his place. In “Greatness in Common,” Morgan compares what his return to greatness has in common with the return of the “Week of Greatness,” including a birthday surprise for Green Bay Packers Quarterback Aaron Rodgers. Both commercials debut digitally today and broadcast on ESPN.
The spots were created by worldwide agency BBDO.
The “Week of Greatness” features premium releases from top brands such as Nike, adidas, Jordan, Under Armour, PUMA, Timberland, New Balance and ASICS. New releases will drop every day during the “Week of Greatness.” Visit Foot Locker's Release Calendar for a complete schedule of new releases.
For “Week of Greatness” product information, release details and more, follow us on Twitter, Instagram and Facebook. #WeekofGreatness.
