Under Armour Inc. announced a number of executive moves designed to streamline the company's strategic and operational initiatives and support the company’s long-term global growth plans.
As previously reported in October, Brad Dickerson, Under Armour's chief operating officer and chief financial officer, will step down in February to join Blue Apron, a leading recipe and fresh ingredient delivery service.
Kip J. Fulks, previously the company's president of footwear and innovation, has assumed new role to focus on key development areas in the company's business. His initial focus will turn to marketing in the acting role of chief marketing officer.
Henry B. Stafford will continue to serve as chief merchandising officer and has taken on an expanded role to oversee the company's footwear and innovation groups. Stafford will oversee all aspects of the company's product and product development for apparel, footwear and accessories, including innovation, design and merchandising. Stafford will also be responsible for oversight of the company's new category management group, which will be led by Adam Peake, former executive vice president of global marketing, who has been appointed executive vice president, category management.
Peake will replace Terdema Ussery, who is no longer with the company. Stafford will also oversee the sourcing, planning and development functions within the company's supply chain. Ussery, the former president of the Dallas Mavericks, had been hired in July to steer an effort to a sports category focus organizational structure that focuses on the needs of end consumer.
Finally, Karl-Heinz Maurath, previously the company's president, international, has assumed the role of chief revenue officer. Maurath will lead all global sales channels, including global wholesale, retail stores and e-commerce, for all of the company's regions, which include North America, Asia-Pacific, Europe, the Middle East and Africa, and Latin America. Maurath will also assume responsibility for certain supply chain functions, specifically global logistics.
