Polartec LLC has appointed Breakaway of Boston as its public relations agency of record.
Effective immediately, Breakaway will be handling all of the company’s media relations and external communications.
“We are in an exciting position where we’re expanding into new markets while staying true to our outdoor roots,” said Polartec CEO Gary Smith.“Breakaway’s experience across a broad range of contemporary product categories makes them the ideal partner to help introduce our brand and tell our story to a new generation of consumers. Working with companies like Velcro Companies and Bemis Associates, Breakaway’s Brand Activation Team have a deep understanding of the audiences that we are trying to reach and how to communicate the value of partnering with Polartec.”
Breakaway helps consumer brands articulate powerful messages designed to drive specific business results. Polartec’s evolution is bringing its innovative textile solutions everywhere from the running track to the runway. Breakaway is helping Polartec demonstrate its value to new markets through impactful, channel-agnostic communications strategies.
“We are eager to take on a brand with as rich a heritage and bright a future as Polartec,” said Breakaway’s Chief Marketing Officer Ted Schlueter. “We believe our unique approach to public relations dovetails beautifully with the wealth of stories Polartec has to tell about its innovative textiles and great roster of brand partners.”
Polartec, LLC is the developer, manufacturer, and marketer of Polartec performance fabrics. Polartec products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best apparel brands in the world.
