Modell’s Sporting Goods is scheduled to open its newest location at 204 East 161st Street in the Bronx this week.  The 15,000+ square foot store, located in the Concourse Plaza next to Multiplex Cinemas, will be opening its doors on Thursday, Oct. 1 at 9 am with a ceremonial ribbon cutting with President & CEO Mitchell Modell.  

This new Bronx location will offer customers value and a selection of all the top brands including Nike, Under Armour, Adidas, Reebok, Majestic, and more.  In addition, due to its prime location near Yankees Stadium, the 161st Street location will carry a plethora of New York Yankees merchandise to accommodate fans walking to and from the game.

“We’re very excited to be adding a new location in the backyard of Yankees Stadium,” said Modell’s President and CEO Mitchell Modell.  “We’ve been a sponsor of the New York Yankees for many years and to have our newest location in the heart of the Bronx and in walking distance from Yankee Stadium is a great opportunity for us.”

The retailer operates 150+ stores located in New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and Washington, D.C.