Under Armour has signed a multi-year participation agreement to exhibit at the annual PGA Merchandise Show in Orlando and the PGA Fashion & Demo Experience in Las Vegas through 2018. The global performance brand will provide attending PGA Professionals, retailers and industry leaders with an exclusive preview of the innovative Under Armour golf collections for the upcoming seasons.
During the upcoming 2015 PGA Fashion & Demo Experience, August 17-19, in Las Vegas, Under Armour will help anchor the contemporary exhibit floor with a dynamic product presentation, as well as spotlight multiple products in the popular live Fashion Show.
“We are pleased to announce that Under Armour is continuing its longstanding tradition of PGA Show participation with a multi-year agreement,” said PGA Worldwide Golf Exhibitions Senior VP and GM Ed Several. “PGA Professionals, golf retailers and industry leaders benefit from the opportunity to personally connect with brand leadership across multiple platforms at PGA Shows, and the company always brings a special energy to their participation that helps drive excitement and growth for the business of golf.”
In partnership with The PGA of America, PGA Worldwide Golf Exhibitions organizes two of the golf industry's most important business gatherings in the U.S. each year where PGA Professionals and industry leaders are able to source the newest golf merchandise, test the latest equipment, personally connect with industry leadership, attend industry presentations, learn proven business best practices, network among peers and move forward the business of the game. The 63rd PGA Merchandise Show will be held January 26-29, 2016, in Orlando, FL.
Event details and registration are available at www.PGAShow.com. The 2015 PGA Fashion & Demo Experience will be held August 17-19, in Las Vegas, NV. Event details and registration are available at www.PGALasVegas.com.
