Sunday Afternoons, which makes adventure and sunprotective headwear, is unveiling a new brand campaign in Spring 2016 aimed to support the company’s significant growth in both global and domestic markets.
The Southern Oregon company’s comprehensive rebranding includes a new company logo, a complete offering of fixtures and display items to support their growing base of retail partners, a new website, and a communications plan to continue strengthening the brand with outdoor consumers. The campaign was created by Portland branding agency, Sparktank, which is headed up by outdoor industry veterans Linda Reese and Dan Fredman. It will be introduced to retail partners this summer, with the official trade launch at the Outdoor Retailer Summer Market in Salt Lake City August 5-8. It will be rolled out to consumers in early 2016 to coincide with the arrival of the company’s exciting new spring 2016 product collection at leading outdoor stores.
“We’re thrilled with the fresh new look of our branding,” said Angeline Lacy, co-founder of Sunday Afternoons. “It is reflective of the big advancements we are making throughout our business, from product design to sales and operations. As the second generation of our family is taking on key leadership roles within the company, they are bringing with them original ideas and new energy-all while embracing the spirit of innovation that our company was built on. We wanted our branding to reflect that.”
Sunday Afternoons started in 1992 with the Adventure Blanket, a homemade improvement on traditional outdoor blankets that was both functional and weatherproof. Being environmentally minded and not wanting to waste excess fabric from the blanket production, the company began making hats with the blanket scraps. This led to the Adventure Hat in 1996, a lightweight and UPF 50+ sun protective hat that would become the face of the company, and a perennial favorite of outdoorspeople everywhere.
Consistent global growth has allowed Sunday Afternoons to expand its line beyond the adventure realm. The company will approach new territory with the same adventurous spirit and stylish design its customers have grown to expect. “We really see this evolution in our branding as an investment in our future,” continued Lacy. “We have big plans to strategically grow our line to offer the best mix of both stylish and high performing products for outdoor-loving consumers to wear every day. Our spring 2016 collection includes highly technical hats for the outdoors as well as on-trend lifestyle hats-and they all carry our UPF 50+ rating.”
Based in Southern Oregon, Sunday Afternoons is a family-owned design and product development house that manufactures hats and accessories. It was one of the first companies to manufacture UPF-rated sun blocking products in the nation. Known for its innovative products, the company expands the boundaries in headwear technology, design and application.
Founders Angeline and Robbin Lacy came up with their first product idea, the Adventure Blanket, in 1992, followed by the Adventure Hat in 1996-all while doing what they love: being outdoors with their family on Sunday afternoons. Sunday Afternoons’ business model includes healthy living, supporting an ecological environment, assisting in third world improvements, and upholding a positive (and dog-friendly) work environment.
