Stonewear has hired Treehouse Communications in a bid to advance re-branding efforts and heighten product awareness as it launches a new logo and FW15 product collection targeting its core audience of adventurous, independent women.
Based in Boulder, CO, Stonewear makes outdoor activewear for women embracing a healthy, outdoor lifestyle with design features that make them feel comfortable and beautiful. The brand’s attention to detail, high performance fabrics and a welcoming fit, have endeared it to a growing number of female climbers, bikers, runners and other outdoor enthusiasts.
We are thrilled to represent Stonewear during this pivotal time, says Theresa Blake with Treehouse. We share their passion for the outdoors and our Colorado roots are closely aligned. We believe in the quality of their products, commitment to domestic manufacturing and see tremendous opportunity to expand the brands reach in our core markets and beyond.
Based in Durango, Colo., Treehouse is a boutique public relations agency specializing in the outdoor, travel and active fitness markets. Working alongside Stonewear, Treehouse will support re-branding and strategic initiatives to take the brand beyond activewear and into the everyday lives of its consumer base.
Im proud of the amazing team we have in place and energy behind the brand as we continue to raise the bar in the climbing and active outdoors markets, notes Kitty Bradley, President of Stonewear and Great Trango Holdings, Inc. We require a public relations partner that mirrors our drive and enthusiasm. Treehouse is a great fit and were excited about the new direction.
