Lancaster Archery Supply (LAS) has appointed Debra MacDonald as director of marketing. MacDonald, who began working with LAS in September, has experience in print, digital and video marketing.
MacDonald joins the LAS management team in Leola, PA, taking responsibility for driving a marketing strategy that supports an established customer base and welcomes new archers to the community.
Prior to joining LAS, MacDonald was a marketing strategy consultant working across a wide range of consumer goods companies. Her career in marketing includes experience as an international director of sales and marketing, as well as director of marketing in the arts.
“Debra has proven success in communication strategy, creative design, product marketing and customer messaging,” said LAS Vice President of Ecommerce and Technology Ted Houser “Her senior marketing expertise at both the national and international level have prepared her to communicate with a diverse audience of LAS partners and customers.”
