361, the second
largest athletic brand in China, announced its expansion into the
United States with 361° USA. To launch the brand, 361 has hired Jim Monahan, former vice president of footwear for Asics America, as president of 361° USA. Rich Bourne, past president
and COO of Asics America, is serving as a strategic business advisor. The North American division of 361 will debut with a variety of athletic
and lifestyle footwear and apparel for men and women, which will be
available in select retailers this winter, with a full collection
following in Spring 2015.

We are building a brand
in the U.S. from the inside out, says Jim Monahan, president of 361°
USA. Our goal is to build quality performance product through extensive
research and development while paying attention to the demands of the
consumer. Our success in the United States will contribute to 361°
becoming a top five global sports brand in the future.

361° is One
Degree Beyond is the mantra behind the brands core vision. Whether it
is performance, innovation, style or service, the brands mission is to
raise the expectation One Degree Beyond. This mantra has rung true for
the brand in China and other international markets, with product that
meets and exceeds the needs of consumers, and a global presence
affiliated with leading athletes such as NBA All- Star Kevin Love.

Chromoso 361 Sensation Obsession Hi 361° USA will continue the legacy
founded in China in 2003 with innovation continuing to be an important
component for the brand. For Spring 2015, 361° USA will introduce
proprietary technology with its Quick Dynamic Defense (QDD) which will
be a key feature of footwear in the brands performance running,
training and trail collections. QDD is a unique three-layer process in
the midsole that will provide stability, rebound and comfort while
maintaining a lightweight feel. Key styles will include the 361
Sensation, Chromoso and Impulse, and retail prices will range from $65
to $120.

The Spring 2015 collection will also include performance
apparel and an extensive lifestyle footwear collection for men and
women.

In October, 361° USA will launch its first marketing campaign
focused on out-of-home media featuring the NBAs Cleveland Cavaliers
All-Star Kevin Love as well as traditional, grassroots and digital
initiatives. The communication strategies will include a long list of
strategic partners and brand ambassadors as part of an aggressive attack
on the performance running and training communities. The brand has
teamed up with a crew of experienced and savvy art directors with an
energetic and youthful vision to lead the creative platforms across all
marketing campaigns.

361° is the second largest athletic manufacturer in China and founded in 2003. The company went public on the Hong Kong
exchange in 2009 and continues to give back to the community by
supporting athletes and charities. For more information visit
www.361usa.com.